Judaism. . .On Demand

I do some work with my shul so I receive some email from institutions I normally wouldn't. Here's an example:

********** ****** Network and ******** ****** Temple present a LIVE webcast of Kol Nidrei Service
September 21, 2007 4:45 Western/7:45 Eastern
Join Rabbi ****** ******* and Cantor ******* ****** on this historic event!
Watch live at www.*****************.com
Available on demand immediately following the live service

Note: I purposely have not included the names.

I understand what they're trying to do, but their missing the whole point of Judaism. It's not something that you can gift wrap and put in a box, it has to be the essence of who you are.